Business Is Completed Through Story
A practical guide to store storytelling, brand message, and customer memory
Book Information
- Title
- Business Is Completed Through Story
- Original Korean Title
- 장사는 이야기로 완성된다
- Author
- Jongheon Kang
- ISBN
- 9788924200119
- Product Type
- Printed book
- Kyobo Product Code
- S000219240762
Book Overview
Business Is Completed Through Story is a practical book for small business owners who want to build a memorable store through storytelling, brand message, menu story, and customer experience.
Customers do not remember a store only by product and price. They remember why the store exists, what the owner values, what makes the menu meaningful, and what kind of experience they had.
This book helps store owners organize their story into a brand message that can be used in store introductions, menu descriptions, promotional content, customer communication, and online marketing.
Main Topics
Store Storytelling
Organizes the owner’s story, store background, business philosophy, and customer promise.
Brand Message
Reviews how to express the store’s identity, value, and differentiation in clear language.
Menu Story
Explains how ingredients, recipes, origin, taste, and development background can become customer-facing content.
Customer Memory
Reviews how stories help customers remember, revisit, recommend, and talk about a store.
Promotional Writing
Covers how storytelling can be used in blog posts, social media, place descriptions, and event copy.
Small Business Branding
Organizes storytelling as a practical branding tool for local stores and small businesses.
Recommended For
- Small business owners who want to build a memorable store identity
- Restaurant operators who need menu stories and store introductions
- Founders preparing brand messages, promotional copy, and customer-facing content
- Store owners who want to improve online descriptions and marketing content
- Consultants supporting small business branding and storytelling strategy
Related Services
Place Description Writing
Create store descriptions and core messages for online visibility.
Menu Description Writing
Organize menu taste, features, ingredients, and customer value into clear copy.
Brand Differentiation Check
Review differentiation points for stores, products, services, and personal brands.
All Books
View the full list of books by Jongheon Kang.