Why Does That Store Do So Well? Sell with Psychology. Part 1
Step into the customer’s mind
Book Information
- Title
- Why Does That Store Do So Well? Sell with Psychology. Part 1
- Original Korean Title
- 그 가게는 왜 잘될까? 심리학으로 장사해라. PART 1
- Subtitle
- Step into the Customer’s Mind
- Author
- Jongheon Kang
- ISBN
- 9788924169126
- Product Type
- Printed book
- Kyobo Product Code
- S000217400762
Book Overview
Why Does That Store Do So Well? Sell with Psychology. Part 1 analyzes successful stores through customer psychology, buying behavior, menu choice, store experience, and memory structure.
Customers do not choose a store only by price and product quality. Visual attention, menu reading behavior, first impressions, staff communication, and memorable experiences all influence purchase decisions.
This book helps small business owners understand customer perception and behavior and apply those insights to store operation and marketing.
Main Topics
Customer Psychology
Reviews psychological factors behind store choice, menu selection, and purchase decisions.
Buying Behavior
Examines customer attention, movement, selection criteria, and price perception.
Menu Choice Structure
Covers menu board design, signature menu exposure, choice fatigue, and price arrangement.
Store First Impression
Reviews signage, entrance, lighting, cleanliness, and atmosphere that shape first judgment.
Customer Experience
Organizes the customer journey from ordering and waiting to dining, payment, and review.
Memorable Store Strategy
Examines how stores create reasons for customers to return and recommend them.
Recommended For
- Small business owners who want to apply customer psychology to store operation
- Restaurant operators improving menus, store flow, and first impressions
- Founders who want to understand why customers choose and revisit a store
- Business owners reviewing store marketing and customer experience
- Consultants applying psychology-based thinking to store diagnosis
Related Services
Menu Competitiveness Check
Review menu structure, pricing, differentiation, and customer selection potential.
Store Flow Check
Review customer movement, ordering flow, waiting, and payment structure.
Review Analysis
Analyze customer reviews to identify satisfaction and dissatisfaction factors.
All Books
View the full list of books by Jongheon Kang.
How to read this book page
This section follows the Korean book pages and connects the book topic with startup consulting, F&B operation, education, and practical decision-making.
Field context
Read the book topic together with actual startup cost, store operation, menu planning, customer response, and business risk.
Learning use
Use the page as a reference before consulting or education, especially when organizing questions and current business concerns.
Connected pages
Move to consulting, education, AI tools, or lecture archive pages if the topic needs deeper review.
- Book pages are reference content and should be connected with the current business situation.
- If the page relates to F&B startup, compare it with menu, cost, location, and operation pages.
- Use the sitemap to find related consulting and education pages.